It should be noted that Big Data and Healthcare will be getting a lot of attention for the remainder of 2014 through to 2015. Besides, the value of various data businesses can be noticed in various components. At times it is due to the ability of data businesses to collect richer data than before, or a combination of it.
Both analysts and marketers view Big Data as the buzzword de jour. One just has to look at the co-founder of Breezometer, Ziv Lautman who went ahead to obtain and decipher huge amounts of data on the quality of our air.
However, it must be noted that the data collected is gleaned from various sources. On top of that each country has a different take on measuring pollution. In some cases consumers will be told that air pollution is only moderate. This assumption may not be taken as lightly in another place. Then again, Big Data firms need to ensure that they not only gather meaningful data, but convert it into useful information in order to improve customer experience.
In this regard, the Breezometer team, being the trained environmental engineers that they are, ensured that any raw air quality data they collected proved to be useful.
Big Data and Healthcare go hand in hand to ensure the world becomes a better place to live in. Not surprisingly, there already exists an app in Israel of which an American version is being launched as we speak. What this app will do is to tell you which parks are healthier and safer for your kids to play in. Imagine knowing which route would be a healthier option when running through town. Lautman and his team want to utilise a weather app that checks the quality of our air as well as provide general weather information.
Another sector that is worth looking at is the health and wearables developed by Breezometer that will provide helpful recommendations in terms of when to switch the air conditioner off, or when to close the windows.
South Africa, together with the rest of the world need to pay close attention to Big Data and Future developments, and how to bring their part as a nation in becoming more responsible with regards to controlling air pollution. Especially in the light of what Dr. Maria Neira of WHO (World Health Organisation) had to say about the risks associated with air pollution. Apparently as many as one in three people in the U.S die every year due to strokes or heart disease of which polluted air proves to be a contributing factor.
Another startup Oxie is expected to launch in December 2014. They will introduce a neck-worn device that will fit neatly under your collar and allow users to breath in purified air. It will serve as a defense mechanism against a variety of pollutants such as toxic gases, pollen, smoke, dust, bacteria and viruses.
Businesses in the Health Care and Environmental arena who are interested in contributing to a pollution free world through using Big Data in the Healthcare may want to find out more from Macrolan who will go on to demonstrate how new technology taps into Big Data to help consumers avoid polluted areas, thereby illustrating some of the ways in which big data can be used effectively.